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The Apprentice Watch: Lessons in damage control

March 28, 2012 by Vickie Collinge

The Apprentice is back on our screens for another episode tonight, and I hope they’ve learnt from last weeks’ dismal performance. The first episode provided enough examples of how not to run a business to fill many blogs, but the key lesson I learnt is how not to handle damage control.

Both teams were guilty of potentially damaging their reputation. For the boys it was the quality control disaster with their product. Several members recognised the ‘It’s a Bus’ bags were [...]

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Brand New You – Building brand and reputation within a recruitment business

February 24, 2012 by blueskypr

Brand new you: Building brand and reputation within a recruitment business

Our own Managing Director, Tracey Dunn, presentation from the Recruitment Agency Expo

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Case Study: Twenty Recruitment

January 31, 2012 by blueskypr

Media Relations in Action

The company

Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & industry sectors across technology, finance and IT.

 

The challenge

While the company had recruited a number of senior consultants who were real experts in their field, in early 2009 [...]

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Recruiters – The client experience – will anything ever change?

January 30, 2012 by Tracey Dunn

I attended an APSCo members meeting last week and one of the items under discussion was a survey of 173 end user clients of APSCo members undertaken by Innergy.  The survey, ‘Raising the Bar’ asked a number of questions around the reasons for using recruiters, what they wanted to see from recruiters and how they viewed them.  The results of the survey showed that most organisations viewed recruiters somewhere between toleration and disgust. Hmm.

So what is the industry doing wrong – well according to the survey, end [...]

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Old Dogs and New Tricks: my take on social media in recruitment

October 28, 2011 by Tracey Dunn

 

I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks!

The first was the UK Recruiter and  HB RIDA Directors’ Networking Event. The first presentation was from Sophie Relf the Head of Marketing Strategy at Guardian Jobs.  While I didn’t actually agree with a lot of her comments (‘social media is a walled [...]

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When PR is more important than principles

August 26, 2011 by blueskypr

This week, David Rowat was fired from his job at Argos for taking to Facebook to have a moan about a bad day at work.

Now, we don’t need to tell you that it’s inadvisable to badmouth your employer on social networks. It’s about as subtle as writing “I hate my job” on your forehead and even if it doesn’t get you in trouble, it certainly won’t single you out as an ideal candidate for promotion.

Under normal circumstances I would argue [...]

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Why people power did not close The News of the World

July 12, 2011 by Tracey Dunn

I bought the last copy of The News of The World last Sunday. Not because I supported the paper in any way shape or form but, from a professional point of view, I wanted to own a piece of publishing history. I can’t remember a time in my whole life ( almost half a century)  an instance of a newspaper closing down in the midst of such a scandal. 

However, I have heard a lot of people talking about how we should celebrate the [...]

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Unmarketing & sexy thinking – my take on Jobsite’s Fresh Thinking event

May 27, 2011 by Tracey Dunn

I had the pleasure of being one of the guests at  Jobsite’s Fresh Thinking event on Wednesday. I wasn’t sure what to expect.  I see myself as fairly social media savvy and so wasn’t sure that I would learn anything new. What I forgot was that sometimes you may not learn anything  new – but you  learn how the apply the things that you do know in a different way – and Scott Stratten  certainly did that for me.  Some of the takeaways [...]

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Are there too many graduates?

February 27, 2011 by Tracey Dunn

Ok – I know a lot of people will be throwing their hands up in horror but are we trying to put too many people through university?

I recently attended my son’s GCSE options evening and learned about the new English Baccalaureate.  Students who receive an A* to C grade in English, Maths, at least two sciences, a foreign language and either history or geography will automatically be awarded the English Bacc. And why? Well no matter what the official line is, [...]

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Social media – how do recruiters compare?

June 25, 2010 by blueskypr

Anyone reading this blog is likely to have found it through social media, so I don’t need to explain how much of a buzz there is around social media in recruitment at the moment. However as a PR company I like to think we have a slightly different take on it – although we know how to how to use these tools in the recruitment process, our focus is more on using social media to promote the recruiter’s brand and [...]

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