PR Articles & Editorials...
From your friends @ BlueSky
Currently viewing the tag: "employer brand"
Twenty logo

Case Study: Twenty Recruitment

January 31, 2012 by Andie Hill

Media Relations in Action The company Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & [...]

Continue Reading →

Recruiters – The client experience – will anything ever change?

January 30, 2012 by Tracey Dunn

I attended an APSCo members meeting last week and one of the items under discussion was a survey of 173 end user clients of APSCo members undertaken by Innergy.  The survey, ‘Raising the Bar’ asked a number of questions around the reasons for using recruiters, what they wanted to see from recruiters and how they viewed them.  The results [...]

Continue Reading →

Old Dogs and New Tricks: my take on social media in recruitment

October 28, 2011 by Tracey Dunn

  I have attended two recruitment in social media events recently and although I thought I was fairly social media savvy – I definitely learned some interesting new stuff showing that you can indeed teach an old dog new tricks! The first was the UK Recruiter and  HB RIDA Directors’ Networking Event. The first presentation [...]

Continue Reading →
thumbsdown

When PR is more important than principles

August 26, 2011 by Sara Doron

This week, David Rowat was fired from his job at Argos for taking to Facebook to have a moan about a bad day at work. Now, we don’t need to tell you that it’s inadvisable to badmouth your employer on social networks. It’s about as subtle as writing “I hate my job” on your forehead [...]

Continue Reading →

Why people power did not close The News of the World

July 12, 2011 by Tracey Dunn

I bought the last copy of The News of The World last Sunday. Not because I supported the paper in any way shape or form but, from a professional point of view, I wanted to own a piece of publishing history. I can’t remember a time in my whole life ( almost half a century)  an instance [...]

Continue Reading →

Unmarketing & sexy thinking – my take on Jobsite’s Fresh Thinking event

May 27, 2011 by Tracey Dunn

I had the pleasure of being one of the guests at  Jobsite’s Fresh Thinking event on Wednesday. I wasn’t sure what to expect.  I see myself as fairly social media savvy and so wasn’t sure that I would learn anything new. What I forgot was that sometimes you may not learn anything  new – but you  [...]

Continue Reading →

Are there too many graduates?

February 27, 2011 by Tracey Dunn

Ok – I know a lot of people will be throwing their hands up in horror but are we trying to put too many people through university? I recently attended my son’s GCSE options evening and learned about the new English Baccalaureate.  Students who receive an A* to C grade in English, Maths, at least two [...]

Continue Reading →

Social media – how do recruiters compare?

June 25, 2010 by Sam Woodward

Anyone reading this blog is likely to have found it through social media, so I don’t need to explain how much of a buzz there is around social media in recruitment at the moment. However as a PR company I like to think we have a slightly different take on it – although we know [...]

Continue Reading →

Recruitment and company culture

May 17, 2010 by Tracey Dunn

  I recently spent the day with Twenty Recruitment at a vision and values day they were holding for their most recent hires.  I have to say it was really refreshing to see a recruitment firm not just talking the talk and paying lip service to the notion of values – but really living them. The [...]

Continue Reading →

Overtime bad for your health?

May 14, 2010 by Steph King

I recently came across an article in the Times titled ‘Too much overtime is bad for your health’. According to the article, studies suggest that those who regularly work a nine or ten hour day are more likely to suffer from heart-related illness – well surely that’s pretty much all of us?! We’ve all been [...]

Continue Reading →