PR Articles & Editorials...
From your friends @ BlueSky
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As Barbra Streisand says in the song ‘People’, “People who need people are the luckiest people in the world.” Yeah, right – try telling that to our HR manager. But come on, this is good news for someone. BlueSky is on the look-out for a new team member and it could be you. So what are we looking for? Well of course we want all the usual stuff – great communicator, creative, good juggler of several projects at one time, [...]
Continue Reading →Hi I’m Vickie, the latest recruit at BlueSky PR.
Having graduated in PR and Journalism nearly four years ago I jumped straight into the PR world with a graduate role in a communications agency, where I tried my hand at various PR elements in several industries. Since then I have narrowed down my interests to the HR and Benefits industry and have worked on PR campaigns with key industry leaders over the past two years.
In my new role at BlueSky PR [...]
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For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so. This edition we speak to David Leyshon, MD of specialist technical and engineering recruiter, CBSbutler.
Q: Why do you use PR?
A: We use PR [...]
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In our last newsletter, we handed out some tips on how to use LinkedIn to help grow your recruitment business. This time, we’re looking at how Twitter can also serve as a great way to find and engage with both clients and candidates.
Fill out your Twitter bio and upload a picture. A profile with no information can put off potential followers. People like to know they’re communicating with a human being, so it’s important to say who you are and [...]
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The successful social media campaign
The company
Handle Recruitment is the leading recruitment consultancy for the media and entertainment industries. With more than 30 years’ experience, Handle has grown to encompass the wider demands of the increasingly complex media and entertainment arena. It is the only consultancy to have divisions dedicated to providing permanent, temporary, contract and interim solutions across all core business functions.
The challenge
BlueSky PR started work with Handle in 2010 with the brief of providing PR and communications support. Following [...]
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This week’s instalment of the Apprentice celebrated national stereotypes with the typical Brits abroad dodgy ‘Allo ‘Allo accents creating embarrassing viewing. Lord Sugar challenged the teams to introduce British products to the French market. So with baggage and egos checked in, the teams were off to Paris.
The first part of the task was to choose products to take over to France. Susan, as team captain for Venture ran through the product room in a whirlwind. She had no clue what [...]
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For those still not convinced of the benefits a bit of PR can do, we’ll be featuring a range of case studies to show you what you can do, and often on a small budget.
Campaign: The Global Snapshot
Client: Antal International
Budget: £25,000 annual budget
Antal International, a management recruitment specialist, operating in 30 countries worldwide, appointed BlueSky PR to look at the marketing challenges generated by its global reach. Whilst the 75 individual offices were well known within their domestic markets, its [...]
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For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely result driven and ROI is easily measurable. PR is different, and can take some time to see results. With this in mind, we thought we’d feature a Q&A with a recruiter who uses PR, and why they do so. This edition we speak to Adrian Kinnersley, MD of multi sector professional recruiter Twenty Recruitment Group
Q: Why do you use PR?
A: We use PR to [...]
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Social media can be daunting if you haven’t used it before, but it can be a great tool for recruitment businesses looking to engage with both clients and candidates. We’ll be running our ‘top tips’ for a series of social media platforms. First up: LinkedIn.
Ensure you have an optimized profile. Follow the advice on your profile telling you what to do to get your profile to 100%. This may be adding a photo (people want to know who they are [...]
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