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Hi, I’m Hannah and I’m one of four new members at BlueSky PR.
As a recent Geography graduate a career in PR is perhaps not an obvious choice. However, my degree has provided me with a love and knowledge of international issues, as well as transferable skills in research, writing and communication.
I am passionate about international development and, during my second year at university, I was lucky enough to have the opportunity to go to Kenya on a field trip. This [...]
Continue Reading →The Company
Foyne Jones is a specialist recruiter of sales, managerial and executive appointments within the construction supplies and manufacturing sectors. With a background of professional sales within organisations such as Travis Perkins and Jewson, founders Jonathan Foyne and Peter Jones launched the company in 2003 in order to utilise their specialist sector knowledge.
The Challenge
Having recognised there is a lack of females in the construction supplies and merchants industry, Foyne Jones wanted to look at ways of addressing the issue and attracting [...]
Continue Reading →A press release is the most basic and most important tool for communicating with the media. Why? Simply because journalists and editors have become used to them and know how to deal with them or, in the majority of cases, how to delete them from their inbox.
A good press release encapsulates a story to gain media attention – a bit like a good mailshot in the recruitment sector. As with a mailshot it needs to be targeted, be relevant and [...]
Continue Reading →Brand new you: Building brand and reputation within a recruitment business
Our own Managing Director, Tracey Dunn, presentation from the Recruitment Agency Expo
Our own Managing Director, Tracey Dunn, appeared on stage at the Recruitment Agency Expo today to talk to the crowded theatre about the role of PR in building and communicating a brand and its evolving nature. Her points were certainly well received, but for those of you who couldn’t make it, here are a few of her key recommendations when it comes to building your brand profile:
A good brand grows your reputation and trust, making your organisation more attractive to not [...]
Continue Reading →We’ve read a lot of news stories lately saying that levels of graduate unemployment are high; it’s difficult to get a job as a graduate; or there are no opportunities out there for recent grads etc. In response to this, and as an organisation looking to grow and bring in new skills, we thought we would target the graduate audience with some new job opportunities.
So, over a week ago we started posting out adverts for three graduate recruits to come [...]
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Media Relations in Action
The company
Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & industry sectors across technology, finance and IT.
The challenge
While the company had recruited a number of senior consultants who were real experts in their field, in early 2009 [...]
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I’m on on of my rants again I’m afraid.
OK so the euro zone is in chaos, the economy isn’t great and it looks as though we will have a few tough years before things get better. But do you know what? That’s life. In the good times, every person, every company and every country spent too much. Fact. So now we all have to take a bit of a hit and pay it back.
And while we’re about it I have to say that not every market is [...]
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