Following on from Steph’s post on the changing nature of PR, I began thinking about other ‘myths’ in PR. It’s often something that’s misunderstood, as we have experienced firsthand. So here are my top 5 PR fictions – and the facts:

PR is all parties – If the media was anything to go by, we’d all be sipping cocktails, planning parties and basically be too drunk to do anything else – think Samantha Jones from Sex and the City or Eddie [...]