Comments on: Recruitment and corporate image…yawn! http://bluesky-pr.net/blog/pr-for-recruiters/recruitment-and-corprorate-image-yawn/ specialists in PR for recruitment, HR, business education and higher education Thu, 03 May 2012 16:36:13 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: chyams http://bluesky-pr.net/blog/pr-for-recruiters/recruitment-and-corprorate-image-yawn/#comment-19 chyams Wed, 02 Dec 2009 02:02:41 +0000 http://bluesky-pr.net/blog/?p=167#comment-19 Hi Tracey, thank you for the compliment about Aquent's website. Our decision to drop our job board and focus on our recruiters' (agents) personal interaction with customers was a radical, yet strategic and necessary one. Lack of personal interaction is doing our industry no favours and it was time to do something different. Candidates are tired of applying to jobs via recruitment websites where their applications disappear into the ether and they never hear back. Because most recruiter websites don't show who their people are, and candidates don't know who to contact/follow up with and don't even know if the job is still open or even whether it existed in the first place. On Aquent's site, you'll see real agents with photos, with detailed profiles and multiple ways to contact them - even via their social networks. Our interaction with customers is now totally transparent and we find that we have a far more satisfied customer as a result. On the subject of brochures, we used to use them but have now opted for digital PDFs which can be updated and emailed/printed easily, however we rely more and more these days on the content of our web site to help sell our services to both candidates and clients. However, not surprisingly, we find the best way to sell our services is to get in front of our clients and talent, provide as much consultation and value add as possible, and form lasting partnerships with them. No brochures required for this :) Hi Tracey, thank you for the compliment about Aquent’s website. Our decision to drop our job board and focus on our recruiters’ (agents) personal interaction with customers was a radical, yet strategic and necessary one. Lack of personal interaction is doing our industry no favours and it was time to do something different. Candidates are tired of applying to jobs via recruitment websites where their applications disappear into the ether and they never hear back. Because most recruiter websites don’t show who their people are, and candidates don’t know who to contact/follow up with and don’t even know if the job is still open or even whether it existed in the first place. On Aquent’s site, you’ll see real agents with photos, with detailed profiles and multiple ways to contact them – even via their social networks. Our interaction with customers is now totally transparent and we find that we have a far more satisfied customer as a result.

On the subject of brochures, we used to use them but have now opted for digital PDFs which can be updated and emailed/printed easily, however we rely more and more these days on the content of our web site to help sell our services to both candidates and clients.

However, not surprisingly, we find the best way to sell our services is to get in front of our clients and talent, provide as much consultation and value add as possible, and form lasting partnerships with them. No brochures required for this :)

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