PR Articles & Editorials...
From your friends @ BlueSky
At the recent Recruitment Agency Expo we ran a competition to win a remote control helicopter. Thanks to everyone who popped by our stand and entered their details. We have now picked the winner at random and are pleased to announce that Kay Ajayi from Quant IT is the lucky recipient.
We’ll be in touch soon to arrange delivery of your prize, Kay. And to everyone else, thank you once again and if you didn’t manage to see our presentation on [...]
Continue Reading →Brand new you: Building brand and reputation within a recruitment business
Our own Managing Director, Tracey Dunn, presentation from the Recruitment Agency Expo
Our own Managing Director, Tracey Dunn, appeared on stage at the Recruitment Agency Expo today to talk to the crowded theatre about the role of PR in building and communicating a brand and its evolving nature. Her points were certainly well received, but for those of you who couldn’t make it, here are a few of her key recommendations when it comes to building your brand profile:
A good brand grows your reputation and trust, making your organisation more attractive to not [...]
Continue Reading →We’ve read a lot of news stories lately saying that levels of graduate unemployment are high; it’s difficult to get a job as a graduate; or there are no opportunities out there for recent grads etc. In response to this, and as an organisation looking to grow and bring in new skills, we thought we would target the graduate audience with some new job opportunities.
So, over a week ago we started posting out adverts for three graduate recruits to come [...]
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Media Relations in Action
The company
Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & industry sectors across technology, finance and IT.
The challenge
While the company had recruited a number of senior consultants who were real experts in their field, in early 2009 [...]
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For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, and why they do so.
This edition we speak to David Press, Director at DMJ Recruitment.
Why do we use PR?
We use PR for a variety of [...]
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In our last newsletter, we handed out some tips on how to use Facebook as a great way to find and engage with both clients and candidates. This time we’re looking at how Google + can help to grow your recruitment business.
There’s little doubt that Google+ has had a phenomenal start with over 90 million members and it looks like it’s set to stay. With the launch of Google+ business profile pages, all companies from small start-ups to large corporations will be [...]
Continue Reading →I attended an APSCo members meeting last week and one of the items under discussion was a survey of 173 end user clients of APSCo members undertaken by Innergy. The survey, ‘Raising the Bar’ asked a number of questions around the reasons for using recruiters, what they wanted to see from recruiters and how they viewed them. The results of the survey showed that most organisations viewed recruiters somewhere between toleration and disgust. Hmm.
So what is the industry doing wrong – well according to the survey, end [...]
Continue Reading →It seems like an obvious rule, but all too often we see examples in the news of companies failing to implement the most important factor of any crisis communication: actually communicating.
The Costa Concordia cruise ship incident has been plastered all over the news this week and with the ongoing debate of how this disaster happened continuing, I have been eagerly looking at the reaction of the cruise ships owners, Costa Cruises.
So what have I found? Truth be told, the answer [...]
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