Good PR starts with great customer service
Call me old fashioned, but I’m a firm believer in genuinely good service resulting in word of mouth as the first principle of PR, especially now that the internet has given word of mouth a megaphone. A common myth is that PR is all about spin, about getting as much positive coverage as possible and covering up anything negative about a business. That may be the way that some people do PR, but it’s probably not the most effective.
Here’s a [...]
Continue Reading →Sheen-watch demonstrates the power of social media
I’ve been monitoring the ‘progress’ of Charlie Sheen, Hollywood hell-raiser du jour, with growing interest for the last couple of months. It was increasingly clear to me that he was losing his marbles and that surely his lifestyle would catch up with him and everything would end in tears. So far, so Hollywood – seen it a million times.
Of course, in recent weeks, the media attention surrounding his private life has ramped up significantly with tales of his firing from [...]
Continue Reading →What makes a great leader?
In my humble experience of the workplace I’ve already come across many management and HR styles. Some worked well for some personalities, some were great all-rounders and some proved ineffective. I can’t claim to be a manager or a leader, nor an expert on HR, but it’s rare to hear from a subordinate perspective, what makes a good manager.
The best managers I’ve ever had all possessed the following qualities, and I’d even go so far as to assert that you [...]
Continue Reading →The Daily Mail – pretty rubbish prose or PR pros?
There’s no such thing as bad publicity… right? The Daily Mail doesn’t seem to think so. In fact, it seems that every other day Twitter explodes with furious comments about the Daily Mail’s latest controversial rant, the latest of which being Melanie Philips’s abhorrent and rather absurd diatribe about “the gay agenda” taking over society and brainwashing our children.
The editors of the Daily Mail surely realise that by publishing gaspingly controversial articles, they will cause a massive uproar. So why, [...]
Continue Reading →There’s no PR in Politics
Here’s a fact, true of any company. If you employ press advisors and comms people, but get zero good press, somebody is not doing their job properly.
So, today we learn of Alan Johnson’s unfortunate personal problems and resulting resignation. And Andy Coulson resigns as head of comms for David Cameron in one of the most drawn out and predictable stories of the political year (I didn’t need to tap any phones to be absolutely sure he would resign over this [...]
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