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At the recent Recruitment Agency Expo we ran a competition to win a remote control helicopter. Thanks to everyone who popped by our stand and entered their details. We have now picked the winner at random and are pleased to announce that Kay Ajayi from Quant IT is the lucky recipient.
We’ll be in touch soon to arrange delivery of your prize, Kay. And to everyone else, thank you once again and if you didn’t manage to see our presentation on [...]
Continue Reading →The title of this piece paraphrases (kind of) Sir Alex Ferguson’s initial response when asked his thoughts on Man Utd’s miraculous 1999 Champions League final win over Bayern Munich. It’s also a rather weak attempt to segway into a piece on how football generally seems not to get (or care about) PR.
The FA, not to mention UEFA and FIFA, consistently offers cock-up after cock-up when it comes to presenting themselves in a positive light. And Twitter has given the players [...]
Continue Reading →As Bob Dylan once said in ‘Subterranean Homesick Blues’ and perhaps he was right (mind you he also said not to wear sandals and I’ve never quite got to the bottom of that – perhaps there was another bit to the line which said ‘with socks’ but it got edited out). Anyway, let’s focus, even of it is the first day back in the office after all the festive fun. The point is that the media always seem to be [...]
Continue Reading →Monday 14th November saw members of the BlueSky team groping through the early morning gloom to the latest Maki conference – a get together of communications professionals from major universities such as Oxford, Princeton, UC Dublin and New York State and top international journalists. So what did we learn from the experience? That most of the things we tell our clients are right (which was obviously something of a relief….). Ok, smartass, share it with the class then. Rule1 – [...]
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If ever there is a time for a company’s comms machine to prove it’s worth, it is arguably when something goes wrong. It’s all very well pushing out self-congratulatory messages and engaging anyone who’ll listen whilst everything is ticking along nicely, but when the proverbial hits the fan? That’s when you earn your money…especially in the hyper competitive tech game. How Steve Jobs must have been looking down from his iCloud and laughing at the debacle of the Blackberry outage [...]
Continue Reading →As Barbra Streisand says in the song ‘People’, “People who need people are the luckiest people in the world.” Yeah, right – try telling that to our HR manager. But come on, this is good news for someone. BlueSky is on the look-out for a new team member and it could be you. So what are we looking for? Well of course we want all the usual stuff – great communicator, creative, good juggler of several projects at one time, [...]
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Social media can be daunting if you haven’t used it before, but it can be a great tool for recruitment businesses looking to engage with both clients and candidates. We’ll be running our ‘top tips’ for a series of social media platforms. First up: LinkedIn.
Ensure you have an optimized profile. Follow the advice on your profile telling you what to do to get your profile to 100%. This may be adding a photo (people want to know who they are [...]
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With barely any time to digest the first episode of this year’s Apprentice, Lord Sugar has been quick to fire another shameless wannabe. The latest episode followed the usual pattern of girls against boys in a challenge, But this time it involved an original task in a very current (and thriving) market – digital. The candidates were asked to create a new mobile phone app. And the winners? The team with the most downloads after 24 hours. Lord Sugar reminded [...]
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Don’t tell me the sky’s the limit
Lord Sugar’s carnival of corporate caricatures rolled into town last night for a seventh series. This time around, the glittering carrot at the end of the stick is a £250k investment from Lord Sugar and the promise that he’ll be lurking in the shadows as an equal partner to remedy any rookie mistakes, like some Death Star incubator. Lord Sugar is not looking for a silent partner – and he’s in luck. There’s nothing [...]
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It’s been three months since I took my first nervous steps into the BlueSky office, and I have to say they’ve flown by. As a newcomer to PR, I wasn’t entirely sure what to expect. My experience with PR was limited, as was my experience in the world of work in general, having graduated the previous year and worked a six month copywriting contract.
With an appealing job description and a stomach full of excited butterflies, I came in as a [...]
