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"The Apprentice"
An Irish charmer, a mad inventor, an overgrown toddler and a sociophobic robot walk into a boardroom. The smell of desperation wafts through the tension-heavy air… no, this isn’t the beginning of an awful joke. It’s the grand finale of the Apprentice.
*Cue dramatic Apprentice music
This is the part where the four finalists are called into separate interviews with business type folk and ripped to shreds for our entertainment. Margaret Mountford is among them. First to fall at her hands [...]
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In a twist to the regular format, Lord Sugar decided to postpone the dreaded interview round in the penultimate show of the series, in favour of a fast food challenge. The candidates were set the task of creating, branding, and producing a fast food chain to determine who would reach the final boardroom.
This week really separated the men from the boys. Helen and Tom on team Logic dominated this episode with their business skills and talent. Helen was team leader [...]
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Reinvestment was the name of the game in this week’s apprentice task which saw a week of first’s for the show; first coup, first fine and first punishment. Lord Alan Sugar gave each team £250 of wholesale goods with the goal of reinvesting. They needed to go and sell, then buy more of the best sellers and sell sell sell. It’s what every business, from sole trader to multinational, does every minute of the day – surely this would be [...]
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This week, the two teams were tasked with inventing, branding and selling their own biscuit. Sweet.
In case you’re finding it difficult to keep up with the ever-changing teams, Natasha, Jim and Helen are now Team Venture and Melody, Susan, Zoe and Tom are now Team Logic. If I was put on Team Logic, I’d keep a suitcase packed… the odds wouldn’t exactly be stacked in my favour…
Anyway, Helen puts herself forward for leader of Team Venture, because she works in [...]
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This week’s instalment of the Apprentice celebrated national stereotypes with the typical Brits abroad dodgy ‘Allo ‘Allo accents creating embarrassing viewing. Lord Sugar challenged the teams to introduce British products to the French market. So with baggage and egos checked in, the teams were off to Paris.
The first part of the task was to choose products to take over to France. Susan, as team captain for Venture ran through the product room in a whirlwind. She had no clue what [...]
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Last week, I felt a bit down in the dumps after watching the Apprentice (get it?) because of the lack of quality in the candidates – and this week wasn’t much better. Even sparkly Irish Jim is losing his appeal.
This week, their task was to launch a “freemium” magazine and bring in advertising revenue. Jim was moved to Venture and made team leader, while, in an ironic twist, “let’s call our competitors and ask them for their supplier’s list” [...]
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The task was trash, but the candidates couldn’t afford to be rubbish
This week’s episode was a bit rubbish. The candidates were asked to turn a profit from the things that other people throw away. They were given a van, some hi-vis jackets and sent on their way.
The key to this task was working out the logistics of how much they could charge to take away waste, how much of it they could rescue and resell, and how much they would [...]
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After failing dismally to master beauty in last week’s episode, it’s time to see how Lord Sugar’s protégés tackle the beast – and who will be on the receiving end of his pointy finger and pointy, pointy words this week.
The apprentices were tasked with making a dog’s dinner. No, Lord Sugar hasn’t just given up any pretence of asking them to do a good job, they were literally asked to make a dog’s (or cat’s) dinner – then brand and [...]
Once again, The Apprentice didn’t fail to entertain us with the incompetence of the latest candidates. This week the theme of the task was beauty – but most of the scenes were far from pretty. Lord sugar set the rival teams the task of picking and mastering two beauty treatments, then selling them on to shoppers in Birmingham.
Sounds simple enough right? Wrong! After having demonstrations from a range of weird and wonderful products the teams had to pick the treatments [...]
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