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Handle

Case Study: Handle Recruitment

September 8, 2011 by blueskypr

The successful social media campaign

The company

Handle Recruitment is the leading recruitment consultancy for the media and entertainment industries. With more than 30 years’ experience, Handle has grown to encompass the wider demands of the increasingly complex media and entertainment arena. It is the only consultancy to have divisions dedicated to providing permanent, temporary, contract and interim solutions across all core business functions.

The challenge

BlueSky PR started work with Handle in 2010 with the brief of providing PR and communications support. Following [...]

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There’s a drumming inside my head …and it’s social media

September 2, 2011 by Tracey Dunn

I have just returned from just under three weeks away.  I had a great time travelling around the States.  And as I always do when I am on holiday, I take my blackberry but I turn off data roaming. No e-mail, no Twitter, no Facebook…. and definitely no logging on to free wifi ..nothing.  And it was soooo liberating.

Now don’t get me wrong – I am a huge fan of social media and you’ll regularly find me tweeting away, ‘working’ [...]

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Etiquette

Connectiquette

July 1, 2011 by blueskypr

Having just heard the new phrase ‘Connectiquette’ I decided to look into the etiquette of managing connections online.

Technology has brought us all closer together.  Social networks have provided platforms making it easy to connect with long-lost friends and family, new friends, business colleagues and other people who have similar interests, aspirations and goals. They have also become crucial in job search and career management.   

However good etiquette is still essential. Its infuriating when you get inundated with asks and requests [...]

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inthenaughtycorner

Superinjunctions and ethical journalism – is it really in the public interest?

June 13, 2011 by blueskypr

I believe in free speech. As a PR, I know that journalism is my bread and butter and as a human being I know that a free press is vital to any democracy.

Lately journalists have been up in arms over the use of superinjunctions. Unless you’ve been living under a rock, you’ll be clued up on the latest drama over the cover up and eventual illegal revelation that Ryan Giggs had an affair with ex-Big Brother nobody Imogen Thomas or [...]

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Unmarketing & sexy thinking – my take on Jobsite’s Fresh Thinking event

May 27, 2011 by Tracey Dunn

I had the pleasure of being one of the guests at  Jobsite’s Fresh Thinking event on Wednesday. I wasn’t sure what to expect.  I see myself as fairly social media savvy and so wasn’t sure that I would learn anything new. What I forgot was that sometimes you may not learn anything  new – but you  learn how the apply the things that you do know in a different way – and Scott Stratten  certainly did that for me.  Some of the takeaways [...]

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Peace and quiet

May 10, 2011 by Adrian Barrett

The telecommunications revolution. Don’t you just love it? Thanks to the web and email and Skype and all the rest we can and do deal with clients and journalists in almost every corner of the globe. Assuming a globe has corners, of course. We can get hold of clients at the top of ski-lifts, writers in the back end of nowhere, partners and co-directors in bed or in the bathroom. Fantastic, yeah? But is it?

Along with 24/7, anytime, anywhere access [...]

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Can designer clothes help you in an interview?

April 8, 2011 by Steph King

Social media is an integral part of my job and as such, I often find myself looking through Twitter for interesting articles, or announcements that may be useful for clients. Some things you see are relevant, some are funny, and some are just odd! The latest article I read has to come under the latter. The title of the piece ‘Wear A Designer Logo To An Interview To Get Offered A 9% Higher Salary’ caught my eye, and although I [...]

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Charlie-Sheen-Sighting----007

Sheen-watch demonstrates the power of social media

March 11, 2011 by Ian Hawkings

I’ve been monitoring the ‘progress’ of Charlie Sheen, Hollywood hell-raiser du jour, with growing interest for the last couple of months. It was increasingly clear to me that he was losing his marbles and that surely his lifestyle would catch up with him and everything would end in tears. So far, so Hollywood – seen it a million times.

Of course, in recent weeks, the media attention surrounding his private life has ramped up significantly with tales of his firing from [...]

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social-media-bandwagon

MOD civil servants – are they losing out?

January 14, 2011 by blueskypr

I worked for the Ministry of Defence (MOD) for three years. It was a real shock to the system when I made the move from the private sector. Not only was it the change in pace, culture and processes that I had to get my head round; it was also the archaic computer systems. It was like going back in time!

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Social Media

Social media – who and how to get involved?

December 21, 2010 by Steph King

I recently spent a day at one of our clients discussing their use of social media and how to get the whole team involved. And a great day it turned out to be, with an enthusiastic team all positive about the social media being utilised and with some great ideas going forward.

But what happens if your team don’t get involved, don’t see the point or there is conflict over who should be involved? A recent survey featured in PR [...]

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