I couldn’t agree more, Mr Sartre
When well-known Gallic philosopher/writer, Jean-Paul Sartre, came up with the phrase, “Hell is other people” , he very likely wasn’t commenting on the problems of talent planning in an SME. Far too busy quaffing red wine, smoking Gauloises and womanising was good old Jean-Paul. But the famous phrase does strike a bit of a chord in sunny Hertfordshire. Here we are in a rapidly growing PR company doing some really good work with great clients, both in the UK and [...]
Continue Reading →Is Max Clifford giving PR bad PR?
Those of you in the PR industry know that most PR companies are filled with passionate, intelligent people dedicated to helping great brands and businesses to communicate with their client base and with wider society through a variety of media and social media channels.
However, much of the wider public has only had access to one kind of PR – celebrity PR – and most notably, one name that crops up again and again, usually in relation to the well-known scandal [...]
Continue Reading →Remote working – love it or hate it?
After a week recuperating from surgery, I’m back working. The difference though is that due to being unable to drive I’m working from home. Of course, this is not unusual; plenty of people work from home permanently or from time to time. Whilst I have worked from home on the odd occasion, most recently when the snow caused chaos to the road networks – it is not something I usually do.
A few people I know have commented on how lucky [...]
Continue Reading →What’s next for Jack?
It was an emotional time for me last week as I watched the season finale of 24 and faced a future without Jack Bauer in my life – minus the Jack Bauer quote player that Adrian has on his desk in case we need an injection of his wisdom. Jack’s on the run again, so what’s he going to turn his hand to next? (Until they make the film, of course.)
This got me thinking that he could make a good [...]
Continue Reading →Well, no, they’re not really, but I thought I’d just get the SEO stuff out of the way at the beginning and then I could get on with writing what I actually want to (that’s the digital world for you).
No, the real enemy of effective PR is the high ‘idiot count’ scored by the PR industry itself.
When I’m talking to any potential new client, the main problem is not convincing them that PR is a useful tool which will help [...]
Continue Reading →Are we headed for a brand backlash?
People take Facebook very seriously
The internet is a wonderful thing. Online shopping has enabled me to so far buy all of my Christmas presents without physically visiting a single shop, and thanks to Facebook I know that my friend in America is having a baby and has put up her Christmas tree. But when it comes to businesses and their use of online marketing, are we heading for a backlash?
Ahead of moving into my new flat I’ve been searching [...]
Continue Reading →Do Recruiters give themselves negative PR?
I am new to working within the recruitment sector but getting here hasn’t been the best experience, and I have to admit that it left me feeling somewhat negative towards recruitment consultancies. However since working at BlueSky I have met a lot of highly professional individuals within the sector, who are already changing my view that maybe recruiters aren’t all bad.
In my job search experience I have come across some great consultants – they have listened and understood exactly [...]
Continue Reading →CIPD – it’s time to get on message
I was having lunch with an employment journalist recently and we were discussing recent press releases put out by the CIPD. She had just received the release outlining the results of the CIPD/KPMG Labour Market Outlook. The opening lines of the release state that the report - and I quote : “.. indicates that private sector job creation will more than offset public sector job cuts in the final quarter of 2010.” It also talks about a net [...]
Continue Reading →5 great PR myths
Following on from Steph’s post on the changing nature of PR, I began thinking about other ‘myths’ in PR. It’s often something that’s misunderstood, as we have experienced firsthand. So here are my top 5 PR fictions – and the facts:
PR is all parties – If the media was anything to go by, we’d all be sipping cocktails, planning parties and basically be too drunk to do anything else – think Samantha Jones from Sex and the City or Eddie [...]
Continue Reading →The changing nature of PR
What is your definition of PR? In our monthly team meeting here at BlueSky we discussed the various clients we have and what level of PR support we provide them. One interesting question that was raised was do our clients, and do people on the whole get PR? If you asked 10 people how they defined PR I am pretty sure that the vast majority would say it was getting an organisation’s name into the news.
This might be a part [...]
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