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It seems like an obvious rule, but all too often we see examples in the news of companies failing to implement the most important factor of any crisis communication: actually communicating. The Costa Concordia cruise ship incident has been plastered all over the news this week and with the ongoing debate of how this disaster [...]
Continue Reading →The title of this piece paraphrases (kind of) Sir Alex Ferguson’s initial response when asked his thoughts on Man Utd’s miraculous 1999 Champions League final win over Bayern Munich. It’s also a rather weak attempt to segway into a piece on how football generally seems not to get (or care about) PR. The FA, not [...]
Continue Reading →I’m on on of my rants again I’m afraid. OK so the euro zone is in chaos, the economy isn’t great and it looks as though we will have a few tough years before things get better. But do you know what? That’s life. In the good times, every person, every company and every country spent too much. [...]
Continue Reading →PR works. Here’s an example: We secured an article in The Times featuring Antal International, a recruitment client of ours. The story was on corporate giving and discussed their work with Chance UK, a children’s charity. Our client was naturally very happy. You may think that’s where the story ends. But it doesn’t. Chance UK [...]
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If ever there is a time for a company’s comms machine to prove it’s worth, it is arguably when something goes wrong. It’s all very well pushing out self-congratulatory messages and engaging anyone who’ll listen whilst everything is ticking along nicely, but when the proverbial hits the fan? That’s when you earn your money…especially in [...]
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This week, David Rowat was fired from his job at Argos for taking to Facebook to have a moan about a bad day at work. Now, we don’t need to tell you that it’s inadvisable to badmouth your employer on social networks. It’s about as subtle as writing “I hate my job” on your forehead [...]
Continue Reading →When well-known Gallic philosopher/writer, Jean-Paul Sartre, came up with the phrase, “Hell is other people” , he very likely wasn’t commenting on the problems of talent planning in an SME. Far too busy quaffing red wine, smoking Gauloises and womanising was good old Jean-Paul. But the famous phrase does strike a bit of a chord [...]
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Those of you in the PR industry know that most PR companies are filled with passionate, intelligent people dedicated to helping great brands and businesses to communicate with their client base and with wider society through a variety of media and social media channels. However, much of the wider public has only had access to [...]
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