BlueSky Thinking...
Welcome to our blog...
Currently viewing the category: "News"

Launched in 2010, Pinterest is now the third most popular social network worldwide after Facebook  and Twitter . Unique users doubled from 2m in January 2012 to 4m in March 2012 and Public Relations is number six in the top ten audience interests. So can this fresh new platform add value to your business?

You may wonder if you have the time and resources to manage another social media account but Pinterest seems to have many unique attributes. Unlike other platforms, [...]

Continue Reading

I bought the last copy of The News of The World last Sunday. Not because I supported the paper in any way shape or form but, from a professional point of view, I wanted to own a piece of publishing history. I can’t remember a time in my whole life ( almost half a century)  an instance of a newspaper closing down in the midst of such a scandal. 

However, I have heard a lot of people talking about how we should celebrate the [...]

Continue Reading

I believe in free speech. As a PR, I know that journalism is my bread and butter and as a human being I know that a free press is vital to any democracy.

Lately journalists have been up in arms over the use of superinjunctions. Unless you’ve been living under a rock, you’ll be clued up on the latest drama over the cover up and eventual illegal revelation that Ryan Giggs had an affair with ex-Big Brother nobody Imogen Thomas or [...]

Continue Reading

Is this a surprise? Given the choice would you rather have more money or less money? Fact is, you’re not often given the choice. But the universities have been, and three quarters have voted for ‘more, please’.

This is despite that fact that many of the institutions in or close to the £9,000 bracket have different reputations, locations, facilities, etc.

And the number of schools applying for the maximum will obviously be an embarrassment to the government, who had initially said that [...]

Continue Reading

I’ve been monitoring the ‘progress’ of Charlie Sheen, Hollywood hell-raiser du jour, with growing interest for the last couple of months. It was increasingly clear to me that he was losing his marbles and that surely his lifestyle would catch up with him and everything would end in tears. So far, so Hollywood – seen it a million times.

Of course, in recent weeks, the media attention surrounding his private life has ramped up significantly with tales of his firing from [...]

Continue Reading

Well we’ve had a great start to 2011 – plenty of new business has arrived on our desks and now we have some exciting news to share with our readers! We are pleased to announce our partnership with Starr Tincup, a marketing consultancy specialising in the HR and other niche markets.

We’ve been providing PR and communication services to clients for almost ten years now, and by partnering with Starr Tincup we will be able to further expand our offering on an [...]

Continue Reading

 

I was listening, as usual, to the Radio4 Today programme the other day as I was getting ready for work.  I had risen with a feeling of positive anticipation for the business year ahead.  We’d had to work harder than ever in 2010 but our turnover and profit were up on 09 and our work pipeline was looking good with a number of new retained contracts being signed.  And then on comes the grim reaper himself  Robert Peston ( who I am convinced really works for the [...]

Continue Reading

Well, no, they’re not really, but I thought I’d just get the SEO stuff out of the way at the beginning and then I could get on with writing what I actually want to (that’s the digital world for you).

No, the real enemy of effective PR is the high ‘idiot count’ scored by the PR industry itself.

When I’m talking to any potential new client, the main problem is not convincing them that PR is a useful tool which will help [...]

Continue Reading