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The title of this piece paraphrases (kind of) Sir Alex Ferguson’s initial response when asked his thoughts on Man Utd’s miraculous 1999 Champions League final win over Bayern Munich. It’s also a rather weak attempt to segway into a piece on how football generally seems not to get (or care about) PR.
The FA, not to mention UEFA and FIFA, consistently offers cock-up after cock-up when it comes to presenting themselves in a positive light. And Twitter has given the players [...]
Continue Reading →PR works. Here’s an example: We secured an article in The Times featuring Antal International, a recruitment client of ours. The story
was on corporate giving and discussed their work with Chance UK, a children’s charity. Our client was naturally very happy.
You may think that’s where the story ends. But it doesn’t.
Chance UK got in touch with us recently to say that as a direct result of the article in The Times, they had received three new corporate donations totalling over [...]
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If ever there is a time for a company’s comms machine to prove it’s worth, it is arguably when something goes wrong. It’s all very well pushing out self-congratulatory messages and engaging anyone who’ll listen whilst everything is ticking along nicely, but when the proverbial hits the fan? That’s when you earn your money…especially in the hyper competitive tech game. How Steve Jobs must have been looking down from his iCloud and laughing at the debacle of the Blackberry outage [...]
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Is this a surprise? Given the choice would you rather have more money or less money? Fact is, you’re not often given the choice. But the universities have been, and three quarters have voted for ‘more, please’.
This is despite that fact that many of the institutions in or close to the £9,000 bracket have different reputations, locations, facilities, etc.
And the number of schools applying for the maximum will obviously be an embarrassment to the government, who had initially said that [...]
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I’ve been monitoring the ‘progress’ of Charlie Sheen, Hollywood hell-raiser du jour, with growing interest for the last couple of months. It was increasingly clear to me that he was losing his marbles and that surely his lifestyle would catch up with him and everything would end in tears. So far, so Hollywood – seen it a million times.
Of course, in recent weeks, the media attention surrounding his private life has ramped up significantly with tales of his firing from [...]
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Here’s a fact, true of any company. If you employ press advisors and comms people, but get zero good press, somebody is not doing their job properly.
So, today we learn of Alan Johnson’s unfortunate personal problems and resulting resignation. And Andy Coulson resigns as head of comms for David Cameron in one of the most drawn out and predictable stories of the political year (I didn’t need to tap any phones to be absolutely sure he would resign over this [...]
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So England won’t be hosting the 2018 World Cup. I can’t say that I am surprised given all of the negative publicity the British press have generated around the bid-process in recent weeks. There were simply too many noses out of joint amongst the election committee, if you ask me. And I can also imagine that not having to put up with the British press for the next 7 and-a-half years is an added boon for FIFA.
In fact, I was [...]
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