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You very likely think it’s an easy life in PR don’t you. Bang out a few press releases, schmooze at events, lunch with journalists and clients. Piece of cake. When do I start? But nothing could be further from the truth. According to new research (or perhaps it should be ‘research’) by a US website, CareerCast, PR comes in at number 7 in the list of top ten most stressful jobs. The number 1 slot has been taken by serving [...]
Continue Reading →As Bob Dylan once said in ‘Subterranean Homesick Blues’ and perhaps he was right (mind you he also said not to wear sandals and I’ve never quite got to the bottom of that – perhaps there was another bit to the line which said ‘with socks’ but it got edited out). Anyway, let’s focus, even of it is the first day back in the office after all the festive fun. The point is that the media always seem to be [...]
Continue Reading →Monday 14th November saw members of the BlueSky team groping through the early morning gloom to the latest Maki conference – a get together of communications professionals from major universities such as Oxford, Princeton, UC Dublin and New York State and top international journalists. So what did we learn from the experience? That most of the things we tell our clients are right (which was obviously something of a relief….). Ok, smartass, share it with the class then. Rule1 – [...]
Continue Reading →As Barbra Streisand says in the song ‘People’, “People who need people are the luckiest people in the world.” Yeah, right – try telling that to our HR manager. But come on, this is good news for someone. BlueSky is on the look-out for a new team member and it could be you. So what are we looking for? Well of course we want all the usual stuff – great communicator, creative, good juggler of several projects at one time, [...]
Continue Reading →When well-known Gallic philosopher/writer, Jean-Paul Sartre, came up with the phrase, “Hell is other people” , he very likely wasn’t commenting on the problems of talent planning in an SME. Far too busy quaffing red wine, smoking Gauloises and womanising was good old Jean-Paul. But the famous phrase does strike a bit of a chord in sunny Hertfordshire. Here we are in a rapidly growing PR company doing some really good work with great clients, both in the UK and [...]
Continue Reading →Well, no, they’re not really, but I thought I’d just get the SEO stuff out of the way at the beginning and then I could get on with writing what I actually want to (that’s the digital world for you).
No, the real enemy of effective PR is the high ‘idiot count’ scored by the PR industry itself.
When I’m talking to any potential new client, the main problem is not convincing them that PR is a useful tool which will help [...]
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