Our own Managing Director, Tracey Dunn, appeared on stage at the Recruitment Agency Expo today to talk to the crowded theatre about the role of PR in building and communicating a brand and its evolving nature. Her points were certainly well received, but for those of you who couldn’t make it, here are a few of her key recommendations when it comes to building your brand profile:

A good brand grows your reputation and trust, making your organisation more attractive to not [...]