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From the monthly archives: February 2010

social media gurus – tru or false!

February 26, 2010 by Tracey Dunn

I was motivated to write this by reading some tweets from @mattalder – always an insightful tweeter and blogger, a true social media expert and occasionally grumpy old man ( no offence matt – you are probably younger than me!) He has been commenting recently on the amount of ‘social media experts’ there seem to [...]

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Social media – the darker side?

February 9, 2010 by Tracey Dunn

    I had an e-mail shot the other day from a supplier to the recruitment industry.  They wanted to test the power of viral marketing and were offering an incentive.  All good stuff you might say – great marketing ploy – but then when I read on it actually left quite a nasty taste [...]

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