PR Articles & Editorials...
From your friends @ BlueSky
Why do we use PR?
The nature of our work means we are naturally a very content orientated company, which we use to position ourselves as thought leaders and to get our brand in front of industry spokespeople. We use PR as one of our primary channels to disseminate this material and expand our proposition in order to support networking events, think tanks and to build our business development tools.
How do you measure ROI?
On a basic level we measure our PR [...]
Continue Reading →Having a powerful online presence means more than simply investing in a snazzy website. Evolving client and candidate behaviour means that it is now more important than ever to build an authentic and recognisable presence across an ever-expanding range of platforms. In order for your brand to resonate with your target audience, it needs to instil confidence and trust. Here are our top tips for building an effective online brand:
1. Do your homework. Get to know your audience by researching [...]
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So it’s that time of year again and Sir Alan is back on our screens with The Apprentice together with his motley crew of helpers and a bunch of fame seeking upstarts many of whom couldn’t manage their way out of a paper bag. So although this is entertainment and many of them deserve everything they get, is trial by television really the way to recruit a business partner or employee? I think not.
An interesting piece in The Evening Standard [...]
Continue Reading →BlueSky’s four Account Executives (Freddie Isbister, Kerry Gill, Carly Smith and Hannah Jones) discuss the pros and cons of working at BlueSky, the training structures in place, and their PR evaluation project.
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As recruiters look to maintain a competitive advantage, get in front of key clients and attract some of the best candidates, many will turn to PR for support. However, it is all too common to find organisations jumping head first into PR without the necessary in depth planning. Any communications activities such as this are strategic, long term investments which will require a level of forethought in order to be truly successful. So, if you’re looking at PR as an [...]
Continue Reading →The unpaid intern debate is back in the news this week with announcements that HMRC will be probing the exploitation of interns in the PR industry. This comes on the back of reports that, of the 100 firms reported by Intern Aware, an incredible 10% were either PR agencies or companies advertising PR roles.
Now forgive me for potentially going off on a rant here, but is it really necessary for PR – and indeed any industry – to use unpaid [...]
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There are a number of core skills required to be successful in the PR game. I’d say being able to identify a story when you see one and who might be interested sits quite high on that list – along with being decent on the phone, understanding your market and being able to write.
There is, in my opinion, one activity that will help you to develop, or build on, these skills – reading.
It’s common consensus that those who read extensively [...]
