March 5th, 2010 . Posted by Sam Woodward Category: BlueSky news, Employment | No Comments »
Tags: career, CVs, PR, Recruitment
Apologies readers for the lack of BlueSky blogging of late – BS HQ has been very busy! Not that we are complaining – it’s good news both for us but for the recruitment sector too. As more recruiters invest in PR it’s a sure sign that conditions are on the up! So as it’s 4.30pm on a Friday and my brain is slowing down so I thought I would use the time productively and ramble a little bit about this…
As we blogged about a few weeks ago we’re recruiting at the moment – due to aforementioned busy-ness we’re keen to take someone on. This is where we are put in our clients’ shoes and have to put all that recruiting knowledge we have gained to the test! I’ve written various pieces on how to write a good CV and the likes over the last couple of years, but I guess I have always assumed that people know the basics. It turns out that many don’t. Read the rest of this entry »
February 26th, 2010 . Posted by Tracey Dunn Category: Recruitment, social media | 2 Comments »
Tags: #PRfail, employer brand, marketing, recruiters, Recruitment, social media, Twitter
I was motivated to write this by reading some tweets from @mattalder - always an insightful tweeter and blogger, a true social media expert and occasionally grumpy old man ( no offence matt – you are probably younger than me!) He has been commenting recently on the amount of ’social media experts’ there seem to be out there these days – but as he quite rightly says – to quote him word for word : “It’s doing my head in, so you can use Twitter, big deal what value have you created for companies with your “expertise”?
Matt has absolutely hit the nail on the head here – and it is something we have blogged about before, giving some concrete examples of twitter successes.
However - while Matt is a true expert – see his website ( anyone who has listened to him speak or read his blogs will know that he really does know what he is talking about) what I’m more interested in is how so called ’social recruiters’ who have built a huge profile on twitter and through doing so, have associated themselves with real experts can then purport to be an expert themsleves when their own businesses have actually failed owing large sums of money.
Hmmm – beware of false prophets perhaps!
January 11th, 2010 . Posted by Sam Woodward Category: BlueSky news | 1 Comment »
Tags: BlueSky, PR for recruitment, social media
It looks like 2010 will be a busy year for us here at BlueSky. With a number of new clients this month and lots more potentials in the pipeline we’re pleased to say that it looks like the recovery may be underway. We’re even moving into a new office – and we’re looking to take on someone new to help us fill it.
The role remains title-less at the moment but will be something along the lines of Digital PR Executive. With the boom in social media, we need someone to support the PR activity we’re doing in this area and give us a hand with some general PR as well. Tasks will include: Read the rest of this entry »
December 23rd, 2009 . Posted by Sam Woodward Category: BlueSky news | No Comments »
Tags: BlueSky, PR for recruitment, Recruitment
Just a quick post to wish all readers a very happy Christmas and New Year from the BlueSky team. Today is our last day in our office as we move to pastures new (only up the road, but still it’s a new start for a new year with lots more room for us to grow). We’ll be taking a well earned break over the festive season to eat, drink, relax and all the other things you do over Christmas, as long as we don’t get stuck in the snow (fingers crossed.)
It’s been a tough year but thankfully one that’s ending on a high, with new clients starting in 2010 and lots of plans for the new year. From our perspective it looks as though the recruitment sector is definitely picking up with lots more people interested in raising their profile – let’s hope we’re right.
Have a very merry Christmas!
December 17th, 2009 . Posted by Sam Woodward Category: PR | No Comments »
Tags: #PRfail, Christmas, PR, press releases
It’s nearly Christmas. You know what that means – presents, turkey, carols, and apparently danger according to the many press releases about the festive season (sigh). I was wondering whether to blog about this or not – after all, it’s only a fellow PR person trying to do their job – even if they do send out the same ‘beware at the Christmas party’ release every year. But then I saw a press release today that convinced me that I should (see #1). Reading these, anyone would think that Christmas should just be cancelled as quite frankly it’s just too risky – surely Christmas wouldn’t be Christmas without some over-indulgence?!
Read the rest of this entry »
December 10th, 2009 . Posted by Sam Woodward Category: PR for recruiters, social media | 1 Comment »
Tags: employer brand, online recruitment, PR for recruiters, PR for recruitment, social media, Twitter
Twitter – it’s like Marmite. It seems that you either love it or you hate it; or maybe more accurately you either use and benefit from it or you’re confused / uninterested / sceptical (perhaps all three.) I have certainly come across people from both camps, however the majority of recruitment professionals that I meet and talk to about Twitter give me that ‘look’ as if to say “I’m not convinced by your ‘Gen Y’ ways”. They just can’t see the value in using a tool made famous by Stephen Fry and Lily Allen in a viable way for business. I was probably one of these sceptics, as recent as a year ago, because I didn’t really know what Twitter could do. But earlier this year I bit the bullet and started tweeting, and am seeing the real benefits unfold.
Read the rest of this entry »
December 1st, 2009 . Posted by Sam Woodward Category: Recruitment | No Comments »
Tags: agencies, career, Facebook, motivation, Recruitment
Whilst browsing Facebook earlier this week, I noticed that a Facebook friend of mine had joined a recruitment orientated group. Seeing as though I read and write about the subject all day, I clicked the link to have a closer look at the group, entitled “How did I end up in recruitment?” You might have guessed from the name that it’s not exactly a forum for praise about how great recruitment is. Here are a few examples.
Read the rest of this entry »
November 29th, 2009 . Posted by Tracey Dunn Category: PR for recruiters, Recruitment | 1 Comment »
Tags: agencies, employer brand, marketing, online recruitment, PR for recruiters, PR for recruitment, recruiters, Recruitment
I look at loads of recruitment websites – and loads of recruitment brochures. And most of them are deadly dull. Now I know, as someone who has a lot of involvement in producing content for such things, that’s a pretty controversial statement. But it’s true. And it’s mainly because a lot of recruiters all say the same thing. Leaders in our field, passionate about client service, yadda yadda yadda.
Read the rest of this entry »
