At BlueSky PR we recognise the value of social media and are constantly looking at opportunities with emerging platforms. We know how important it is to utilise new sites, but we also need to remember that the ones we already have are constantly evolving, and we have to keep up-to-date with any changes.
One such example is BranchOut, which has grown into the largest professional networking app on Facebook. After launching in July 2010, it now has around 25 million users. [...]
Launched in 2010, Pinterest is now the third most popular social network worldwide after Facebook and Twitter . Unique users doubled from 2m in January 2012 to 4m in March 2012 and Public Relations is number six in the top ten audience interests. So can this fresh new platform add value to your business?
You may wonder if you have the time and resources to manage another social media account but Pinterest seems to have many unique attributes. Unlike other platforms, [...]
Why survey your clients?
When you buy something online from eBay or Amazon, use an online help desk or even when you get your car serviced, you will, more likely than not, be sent a questionnaire asking you to rate your experience.
I never tire of these questionnaires because, after years of evaluating customer/ client satisfaction surveys, I am always pleased to see a company that understands the value of feedback on its service delivery and performance.
However, client/customer satisfaction surveys should not be the exclusive [...]
Continue Reading →BlueSky’s latest recruit – Kerry Gill
Hi, my name is Kerry and I am one of four new additions to the BlueSky PR team.
This is my first venture into the world of PR, and despite having a lot to learn I’m looking forward to getting involved and showing people (including me) what I’m capable of… after I’ve finished the training programme that is!
My ideal job hasn’t always been PR, and until recently I’d channelled my energies towards journalism. Writing has always been my passion, and as [...]
Continue Reading →BlueSky’s Latest Recruit – Carly Smith!
Allow me to introduce myself. I’m Carly Smith, one of the lucky four chosen to join the team at BlueSky as an Account Executive. I will be working on the recruitment side of the business. I graduated from the University of Bedfordshire last year with a degree in Journalism and Public Relations.
Since then I have spent time interning at Cirkle Communications and worked as a Marketing Assistant at Eshop Retail Group where I commissioned a brand new ecommerce website and [...]
Continue Reading →BlueSky’s latest recruit – Hannah Jones!
Hi, I’m Hannah and I’m one of four new members at BlueSky PR.
As a recent Geography graduate a career in PR is perhaps not an obvious choice. However, my degree has provided me with a love and knowledge of international issues, as well as transferable skills in research, writing and communication.
I am passionate about international development and, during my second year at university, I was lucky enough to have the opportunity to go to Kenya on a field trip. This [...]
Continue Reading →Feel sorry for us
You very likely think it’s an easy life in PR don’t you. Bang out a few press releases, schmooze at events, lunch with journalists and clients. Piece of cake. When do I start? But nothing could be further from the truth. According to new research (or perhaps it should be ‘research’) by a US website, CareerCast, PR comes in at number 7 in the list of top ten most stressful jobs. The number 1 slot has been taken by serving [...]
Continue Reading →Case Study: Using LinkedIn to tackle business issues
The Company
Foyne Jones is a specialist recruiter of sales, managerial and executive appointments within the construction supplies and manufacturing sectors. With a background of professional sales within organisations such as Travis Perkins and Jewson, founders Jonathan Foyne and Peter Jones launched the company in 2003 in order to utilise their specialist sector knowledge.
The Challenge
Having recognised there is a lack of females in the construction supplies and merchants industry, Foyne Jones wanted to look at ways of addressing the issue and attracting [...]
Continue Reading →How to write a press release
A press release is the most basic and most important tool for communicating with the media. Why? Simply because journalists and editors have become used to them and know how to deal with them or, in the majority of cases, how to delete them from their inbox.
A good press release encapsulates a story to gain media attention – a bit like a good mailshot in the recruitment sector. As with a mailshot it needs to be targeted, be relevant and [...]
Continue Reading →Recruiter Q&A: webrecruit
For some recruitment businesses the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different and can take some time to see results. This month we speak to Lucy Heskins from webrecruit about the value of PR.
Why do you use PR?
PR is an effective way to get our brand out further. We recognised that in order to build our brand and communicate with publics we wouldn’t have reached [...]
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