The BlueSky PR Blog...
From The BlueSky Team
Media Relations in Action The company Twenty Recruitment was formed in January 2009, in the depths of the recession, by Paul Marsden and Adrian Kinnersley who were responsible for the rapid growth and sale of Astbury Marsden. The company specialises in mid to senior level appointments within the professional services, financial services and commerce & [...]
For some recruitment businesses, the decision to undertake PR can be a hard one. Recruitment is hugely results driven and ROI is easily measurable. PR is different, and it can take some time to see results. With this in mind, we thought we’d feature a Q&A in each newsletter with a recruiter who uses PR, [...]
In our last newsletter, we handed out some tips on how to use Facebook as a great way to find and engage with both clients and candidates. This time we’re looking at how Google + can help to grow your recruitment business. There’s little doubt that Google+ has had a phenomenal start with over 90 million members [...]
Continue Reading →I attended an APSCo members meeting last week and one of the items under discussion was a survey of 173 end user clients of APSCo members undertaken by Innergy. The survey, ‘Raising the Bar’ asked a number of questions around the reasons for using recruiters, what they wanted to see from recruiters and how they viewed them. The results [...]
Continue Reading →It seems like an obvious rule, but all too often we see examples in the news of companies failing to implement the most important factor of any crisis communication: actually communicating. The Costa Concordia cruise ship incident has been plastered all over the news this week and with the ongoing debate of how this disaster [...]
Continue Reading →The title of this piece paraphrases (kind of) Sir Alex Ferguson’s initial response when asked his thoughts on Man Utd’s miraculous 1999 Champions League final win over Bayern Munich. It’s also a rather weak attempt to segway into a piece on how football generally seems not to get (or care about) PR. The FA, not [...]
Continue Reading →As Bob Dylan once said in ‘Subterranean Homesick Blues’ and perhaps he was right (mind you he also said not to wear sandals and I’ve never quite got to the bottom of that – perhaps there was another bit to the line which said ‘with socks’ but it got edited out). Anyway, let’s focus, even [...]
Continue Reading →I’m on on of my rants again I’m afraid. OK so the euro zone is in chaos, the economy isn’t great and it looks as though we will have a few tough years before things get better. But do you know what? That’s life. In the good times, every person, every company and every country spent too much. [...]
Continue Reading →Making the most of networking events The company Ochre House is the leading international partner for recruitment process outsourcing (RPO) and strategic talent management. It works with many of the world’s ambitious companies to build organisations that are truly talent centric. The challenge With a wide range of contacts in the HR [...]
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